We've been in business over 20 years - representing, corporations and experts in almost every field you can think of: lifestyle, natural health, business, finance, sports, politics, entertainment, consumer issues and so forth, arranging interviews on talk radio shows around the country, appearances on local and national TV, and obtaining editorial coverage in newspapers and magazines.
Our team is a well oiled machine, charting more than 200 radio interviews for our clients every month, as well as at least a dozen TV segments and tens of millions of impressions through our print campaigns.
Below is a brief explanation of our services that we recommend. Once an interested party has looked this over, then we can discuss a comprehensive plan to achieve their goals.
Talk Radio Campaign – $5,250
15 Phone Interviews on National and Local Talk Radio Shows around the country.
A. After reviewing your topic, we will develop an angle for a radio interview that will interest hosts in having your spokesperson as a guest on their show.
B. We’ll write a radio pitch for your approval and then distribute it to the radio hosts and producers we work with.
C. Interviews will only be scheduled on stations that boast a minimum of 5,000 watts of power as well as on regionally and nationally syndicated shows (at no additional charge).
D. Interviews are all done by phone so no travel is required.
E. Interviews will average 10 to 20 minutes in length including Blog Talk Radio
F. Your spokesperson will have an opportunity to give out your website address.
As a top resource of talk radio guests for 20 years, and due to our close relationships with hosts and producers we know which shows work best with each topic. In fact, it may interest you to know that our clients go out to the media as experts from a division of our company called, " Experts In The News".
FYT Pay For Performance Public Relations Services

When In A National Print Campaign - A comprehensive 3 month campaign - $4,695
A. Our Senior Campaign Strategists are former award winning journalist with major newspapers around the country that will write an AP style article that focuses on your message. Once our strategist reviews all your material, he or she will sits down to write your article as a news story, just as if they were sitting in the office at one of the major daily newspapers. Your article will include numerous quotes that will position you as an expert on this topic, mention your product as part of the newsworthiness of the article and direct readers to your website.
B. We will distribute the article to a broad range of journalists who would have an interest in the topic. It will go to approximately 10,000 to 20,000 journalists at major daily newspapers, weekly newspapers, wire services, national magazines, regional magazines, trade publications and news search engines.
C. At the same time we distribute the article to these targeted journalists, we will also distribute it to a targeted group of article banks who would have an interest in it as well. As you know, article marketing is very valuable as every article bank that accepts your article will raise your website's rankings on search engines and increase your overall web presence.
D. We will respond to every journalist who requests more information or detailed explanation about your service.
E. We will arrange phone or email interviews with journalists requesting to speak with you before doing a story.
F. We will stay in close communication with journalists who expressed an interest and will diligently follow-up with them.
G. We will add you to our clipping service at no additional charge, and we’ll send you copies of all the newspaper and magazine clippings we receive.
H. We will respond to queries from an exclusive media service we subscribe to that journalists use when searching for experts to interview for their publications and shows.
I. We will distribute the article a second time, if we don’t get the response we want the first time around – also at no additional charge.
J. There is no ticking clock, so even beyond three months; we will continue to respond to requests from journalists as long as we continue to receive them.
K. We do not charge you for basic office expenses such as phone, Internet, copying or other administrative costs most retainer-based agencies will tack on to their bills.
L. Last but not least we will guarantee 10 million impressions. We may change the article if we don’t get the response we need to meet this guarantee – also at no additional charge.
For this campaign, we charge a flat ONE-TIME project fee of $4,695 for three months of work. As you may know, a retainer based PR firm normally charges $4,000 to $5,000 per month for a minimum of three months AND for the same amount of work. That’s why our fee of $4,695 is an unbeatable price for the service we provide.
As a launch for any campaign, we recommend the combination of 15 interviews on talk radio shows around the country, plus our national newspaper and magazine campaign. The reason our firm recommend this combination is because radio interviews and online print coverage (in news search engines and article banks, etc.) are immediate while the offline print happens over a longer period of time. The combination of these two services covers a lot of important media territory and will enhance other marketing and promotional activities being worked.
